Key takeaways:
- Hello, Artificial Intelligence 👋
- Search algorithms, transformed.
- New insights into user behaviors
- Keyword research is so much easier now
- Predictive SEO gives you extra leverage
- Let AI revolutionize how you analyze your data
Artificial Intelligence, also known as AI. Everyone’s talking about it.
Depending on who you talk to, AI has the power to completely change how we work and live in amazing ways…or it may one day destroy the world. Oh boy!
We like to take a middle-of-the-road approach and focus on the practical use of this powerful technology.
After all, I think we can all agree on one thing: AI is already re-shaping how we work, and this is only the beginning.
Here are 5 ways Artificial Intelligence is impacting SEO (Search Engine Optimization).
#1: AI Has the Power to Transform Search Engine Algorithms
Search engines like Google and Bing crawl and index website pages. They depend on complex algorithms; pages are ranked on factors like their authority and how relevant they are.
“AI-powered algorithms have the potential to vastly improve these processes, making search results more accurate, personalized and efficient,” explains Alex Bider writing for Forbes in “How AI Will Revolutionize the Future of SEO.”
#2: It Can Help Discover New Insights into User Behavior
This is a big benefit to AI – predictive analytics powered by AI can offer new insights into user behaviors and what their preferences are. Imagine being able to gain a deeper understanding into your visitors that you’ve never had before.
Artificial Intelligence can help provide personalized recommendations that can guide you to:
- Optimize your content accordingly.
- Tweak your user experience.
Content optimization can have a direct impact on your search engine rankings.
These days, it’s not about stuffing as many keywords into copy as you can. Instead, the goal is to provide timely, relevant content that adds value to your readers.
Think of this equation: improved content + user experience = better search engine rankings = more website traffic!
#3: Keyword Research is So Much Easier with AI 
You probably know that keyword research is at the very core of any marketer’s SEO strategy. Through Artificial Intelligence, many of the once mundane tasks essential to SEO are made easier. Forbes explains that not only can AI assist in automation, but it can comprehend the semantic relationships between keywords.
AI SEO tools can analyze massive amounts of data, producing insights that even until quite recently would have taken ages to do manually. Need a long list of keywords, but don’t have the time to dive in? AI can give you an impressive rundown of keywords…in mere seconds.
Did you know? AI SEO tools can aid in generating meta tags, headings and other on-page elements that are fundamental in the execution of any SEO strategy.
#4: Predictive SEO Just Got Smarter Thanks to Artificial Intelligence
It’s a whole lot more accurate than guessing as you gaze into a crystal ball…Predictive SEO leverages AI to predict future trends, user behavior and changes to search engine algorithms.
It can help identify emerging trends in your industry, all so you can strategize in better ways to create useful content for your visitors – and keep ahead of your competition. Plus, predictive AI can alert you to potential algorithm updates that could impact your search engine rankings. In short – AI is a powerhouse strategy that you can use to stay on top of the digital marketing game.
#5: Redefine How You Analyze Your Marketing Data with AI
Put simply, “AI and SEO are a match made in digital heaven.” -Neil Patel in How to Use AI SEO to Improve Your Website
Let’s face it…SEO work isn’t always easy. It can be tedious, overwhelming and confusing, to name a few things.
Already, tools powered by Artificial Intelligence are helping to transform how marketers approach SEO. AI can gather and analyze data for you, even turning it into actionable steps you incorporate into your SEO strategy.
AI SEO software can help you:
- Run website audits to analyze top performing content – and areas that need attention
- Define ways to automate content optimization
- Identify and correct common problems like duplicate content
- Analyze your competition, instead of you spending hours on end doing it
What does the future of SEO look like with the rise of Artificial Intelligence? No one can predict with 100% accuracy.
But DigitalMarketer makes this thought-provoking point:
“If you have been in the SEO industry for at least a couple of years, you’ve surely seen how SEO always thrives with the emergence of new technology. Tools that make SEOs more informed and productive have never killed SEO. Instead, they made the industry more advanced and integrated.”
Well said!
Have all recent changes brought about by AI left you wondering how your own SEO strategy is impacted? Schedule a call with the digital marketing experts at Marketecs: We can help you plan a path forward, even in these rapidly evolving times.
