Welcome to our series on email marketing automation campaigns!  Our goal is to help you understand the top 4 automations business owners should have set-up in their email marketing and CRM platform.

Find the other articles in the series here:

1. Elevate and Automate Your Contact Form
2. Don’t Underestimate Your Newsletter Opt-In
3. Revolutionize Meeting Scheduling with THIS Automation

Today’s topic: Automated lead magnet campaigns! 

In this article, we’ll cover:  

• Why lead magnets are vital  
• What you need to start an email capture campaign 
• How automating your lead magnet works 
• The sales cycle of success (visual included) 

Lead Magnets and Capture Campaigns 

Lead magnet campaigns or lead capture campaigns have become a critical point of entry for most email marketing strategies and sales funnels.

Why? Because unfortunately, the majority of your website visitors will not simply signup for your newsletter with a quick newsletter opt-in.

Typically, you have to offer them a solution to a problem they might be having, or at least some form of “value” to gain their trust and successfully acquire their email.

Lead magnets come in many forms most people easily recognize: free downloads, ebooks or guides, webinars or trainings, a discount, complimentary consultation, or even free shipping. We’ve all seen them…

Get Started with a Lead Magnet Campaign 

Here’s what you need:

1. A Lead Magnet 
2. Landing Page 
3. Opt-In Form 
4. Thank you Page 
5. Thank you Email 
6. Marketing Permission 
7. Delivery 
8. Follow-up 
9. Goal 

Here’s how it works: 

1. An opt-in form is created that collects the name, email, any list segmentation data, and marketing permission.  
2. That form is then embedded on a landing page dedicated to your lead magnet or in optimal locations throughout your website.  
3. When a website visitor completes the form, that data is transferred to your email marketing and CRM software.  
4. Automations in your marketing software immediately re-direct the visitor to a thank you page and send them a thank you email.  
5. You’re also notified of a new opt-in.  

You have a couple options for your Thank You messages. You might offer:  

• Immediate access to your lead magnet, or  
• A postponement of lead magnet delivery until an email confirmation step is completed.  

Your software can then segment the new contact according to the data collected, including adding them to your email newsletter list. This will allow you to send customized follow-up email messages.  

We recommend sending a series of nurturing emails after delivery of a lead magnet, because it helps improve engagement with your content and includes a goal that would indicate next steps to your prospect. 

How Automation Software Can Support Sales 

Automation software can transform your sales, marketing, and operations processes. That’s because it allows you to implement high end systems and to easily scale your business – with a fraction of the time and effort it would ordinarily take. 

Make this sales cycle of success your official customer journey roadmap – and watch your business grow!  

1. Target: Clearly define your ideal client so that you understand who they are. Identify their pain, and where they go to find answers. 
2. Attract: Understand the problems and motivations of your ideal client. This will guide you to develop high-value content that addresses their biggest pains and aspirations. 
3. Capture: Now it’s time to carefully build lead capture methods so that you can collect contact information in one central place for future follow-up. 
4. Engage: This is where you get to educate your prospects. It’s up to you to guide them properly so that they look to you as someone they can trust and count on as an expert/authority.  
5. Offer: Get clear on the most critical steps in your sales process and make sure it aligns with what your clients’ needs are. As leads engage, present offers that lead them to the most natural next step. 
6. Close: Streamline a simple process for clients to purchase from your business by implementing tactics that align with your sales cycle. 
7. Deliver: Make sure you systemize your delivery so that clients consistently get everything they were sold. 
8. Impress: Create intentional plans to go above and beyond with every client. Leave an impression that keeps them coming back for more. 
9. Multiply: Guarantee repeat business, cultivate raving fans, and positive client referrals by making these steps part of your customer journey. 

Ready to Up Your Game?

Keap – the industry-leading CRM & automation software provider – has an awesome resource for you. Get How to Create & Market a Lead Magnet: The Ultimate Guide.  

As Keap Certified Partners, we can help answer any questions you may have, and even get you a discount ifyou decide to invest in this software. 

For example…what would it mean for your business to enjoy Keap Ultimate with up to 5,000 contacts for just $219/month? (a savings of $65/month!) Click Here! 

Contact us to schedule a consultation and discuss all your options.