As the holiday season approaches, it’s a prime opportunity to capture your audience’s attention with content that’s timely and relevant. For business consultants and coaches, the holidays are more than festive—they’re a perfect chance to build connections, spread some cheer, and position your brand for success as we wrap up the year. The key is in planning a seasonal content …
A Guide to Building a Personal Brand for Coaches
Key highlights: UVP, the core of your personal brand How to identify your ideal client Why consistency is key Build a strong online presence Ways to establish yourself as an authority Share your successes to boost cred Be authentic! As a coach, establishing a strong personal brand is key to standing out in a competitive industry. You might think that …
Website Blueprint: Key Elements and Features for Success
Get ready to learn: How to build trust with clear, focused messaging. What 47% of users expect, and how it impacts your bottom line. Key pages to maximize conversions. Tips to enhance visual appeal and user experience. In today’s digital-first world, your website is more than just a digital business card—it’s a powerful marketing tool that can drive leads, convert …
Content Marketing Essentials for Consultants: Build Trust, Boost Business
Read this article on content marketing to discover: How to establish yourself as a trusted expert in your field Proven strategies for creating content that resonates with your audience An easy-to-follow example of a content calendar Actionable tips to attract high-quality leads and boost your online presence In today’s fast-paced, competitive digital world, content marketing has become an essential …
Streamlining Client Acquisition with Sales Funnels
What’s in this article: Sales funnels, explained Why you need a sales funnel Start with the end in mind… 3 simple steps to building your funnel How to optimize any sales funnel As an established consultant, you’ve likely built a wealth of experience and developed a strong reputation in your field. However, scaling your business and consistently attracting high-value …
Coaches, Unlock the Power of Lead Generation
Here’s what you’ll learn from reading this article: The Benefits of Generating Leads 5 Popular Lead Generation Strategies Spotlight on the Process of Generating Sales Leads The Secret to Successful Lead Generation Lead generation. Love it or hate it, the process of cultivating new potential prospects is part of any small business marketing strategy. After all, without a stream of …
Control Your Visibility: Paid Ads for Coaches and Consultants
In an always changing and increasingly competitive business world, advertising on social media platforms has become a key component of any digital marketing strategy – for coaches, consultants, and just about any business owner. If you’re new to paid ads, check out our companion article, From Clicks to Conversions: An Intro to Paid Advertising. In this article, we’re covering the …
From Clicks to Conversions: An Intro to Paid Advertising
Highlights of this article: 3 factors to choose your platform Define your budget How to create an advertising plan 7 parts of an advertising campaign Ad monitoring & optimization The big 3 advertising platforms for coaches and consultants Have you ever thought about paid advertising? Before you invest your hard-earned money, it’s important to choose the right platform to …
The Art of Podcast Production & Marketing
So, you’ve launched your podcast… now what?! Today we’re covering: Interesting stats on the state of podcasting Podcast production and marketing example 1 Podcast production and marketing example 2 5 proven, practical tips to market your podcast Psst… In case you missed the first article in this 2-part series, catch up here with a Step-by-Step Guide to …
A Step-by-Step Guide to Launching Your Podcast
Let’s launch your podcast! Learn the basics in this article that covers these topics: Podcasting “one hit wonder”? No way! The foundation of every great podcast: planning How to execute your podcast pre-launch Launch Day! What to do post-launch Why podcasting is a smart strategy for you Starting a podcast is an exciting opportunity for you to share a passion …
