We recently shared some examples of Facebook promotion results. Now, we would like to explain the difference between a promotion and an advertisement. Both of these forms of advertising allow you to promote your content and/or your page, giving you increased visibility; however, they are set-up differently and offer very different options. Promotion A promotion, or boosted post, on Facebook …
Blogging SEO, Readability, & Engagement
Hopefully you’ve been following our blogging series this month. We have covered why blogging is important, the parts and pieces of a good blog, and blogging FAQs. Now we are going to wrap things up by give you a list of suggestions for crafting your blog posts to maximize search engine optimization (SEO), readability, and engagement. The following is a …
Blogging FAQs
We want to address the top three questions that we hear from business owners who are anticipating starting a blog or recently started blogging.
Blogging Anatomy; the Parts and Pieces of a Blog
As you start building your blog, it’s important to include certain elements that will make your life easier and your blog easier to navigate in the long run. The initial set-up and integration are very important. Your blog should be an integrated part of your website, not something that takes visitors away from your site. WordPress is an easy to …
Blogging for Business; Why Blog?
Blogging for Business; Why Blog?
This will be the first in a short series of posts on blogging for small businesses. Over the next few weeks, we will address blog set-up, frequently asked questions, and best practices.
Let’s start by answering the questions, “What is a BLOG?” and “Why should I Blog?”
2013 Goals Exposed – 2nd quarter update
Back in January we decided to make our annual goals public. Now that the first quarter is over, we thought an update was in order. Without questions, our greatest accomplishment so far this year was our re-branding, but now we working hard on the next exciting steps and positioning ourselves to meet all of our goals before December.
Optimizing Facebook Posts; Making the Most of Every Post
Facebook uses an algorithm, called Edgerank, to determine what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and engagement on Facebook, you want to do everything you can to ensure your business posts are optimized to show up as often as possible. The major factors that drive engagement include interaction …
Discounting: Is Offering a Discount Helpful or Harmful?
I am often asked if I offer discounts on services. So, I’d like to offer some of my thoughts on the pros and cons of offering discounts in both service and product based industries. The Pros of Offering Discounts Discounts are Enticing We all love a bargain. But we also want quality. So, by offering your products or services at …
Case Study: Is Advertising on Facebook Worth the Investment?
We often help clients build, manage, and maintain their social media accounts. So, we get asked about paying for Facebook advertising. Is it worth it? So, we have decided to share two examples of results that we have witnessed, in the form of short case studies.
Time is Money, Increase Both with Expert Time Management
Plan and organize your activities and projects for the next 36 months! Business Coach John Brubaker share his system for Time Management that will help you increase your wealth.
