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Repurpose; Reusing Presentations

In Content Marketing, Social Media by KathrineF4 Comments

As entrepreneurs, we are constantly presenting information about our business. We present to prospective clients, networking groups, train team members, and some of us even present at conferences and expos.

So, how can we take that valuable information we spent time to assimilate, brand, and articulate and reuse it? Again, this series is about working smarter, not harder!

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Facebook Advertisement – vs – Facebook Promotion (Boost)

In Social Media by KathrineF2 Comments

We recently shared some examples of Facebook promotion results. Now, we would like to explain the difference between a promotion and an advertisement. Both of these forms of advertising allow you to promote your content and/or your page, giving you increased visibility; however, they are set-up differently and offer very different options. Promotion A promotion, or boosted post, on Facebook …

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Blogging SEO, Readability, & Engagement

In Content Marketing by KathrineFLeave a Comment

Hopefully you’ve been following our blogging series this month. We have covered why blogging is important, the parts and pieces of a good blog, and blogging FAQs. Now we are going to wrap things up by give you a list of suggestions for crafting your blog posts to maximize search engine optimization (SEO), readability, and engagement. The following is a …

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Blogging Anatomy; the Parts and Pieces of a Blog

In Content Marketing by KathrineF6 Comments

As you start building your blog, it’s important to include certain elements that will make your life easier and your blog easier to navigate in the long run. The initial set-up and integration are very important. Your blog should be an integrated part of your website, not something that takes visitors away from your site. WordPress is an easy to …

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Blogging for Business; Why Blog?

In Content Marketing by KathrineF2 Comments

Blogging for Business; Why Blog?

This will be the first in a short series of posts on blogging for small businesses. Over the next few weeks, we will address blog set-up, frequently asked questions, and best practices.

Let’s start by answering the questions, “What is a BLOG?” and “Why should I Blog?”

2013 Goals Exposed – 2nd quarter update

In Business Management by KathrineFLeave a Comment

Back in January we decided to make our annual goals public. Now that the first quarter is over, we thought an update was in order. Without questions, our greatest accomplishment so far this year was our re-branding, but now we working hard on the next exciting steps and positioning ourselves to meet all of our goals before December.