You’re a business coach who wants to attract ideal clients and create an offer for your website that will convert visitors into new leads. But what would most resonate with your target audience? You’ve been a management consultant in your industry for years. You’d like to build out your thought leadership and content marketing strategy, but you want to maximize …
Marketing Analytics: How Often Should You Monitor Your Data?
Key takeaways: How often to monitor data? Before the big launch During a launch campaign Keep it going strong But wait…who’s on market watch? How to measure and monitor your marketing data – and what to measure – is key. One of the most common questions we hear is: How often – or when- do we monitor data? Data monitoring …
Marketing Data & Analytics Collection: What to Measure
Overview: Knowledge is power Marketing Analytics KPIs What to Measure on Social Media Which Website Analytics to Watch What to Measure with Email Marketing Which Advertising Analytics to Track Proactive Data Collection For any marketing campaign to be successful, you must know what success is. That brings us to a fundamental concept in any business: “know your numbers.” Know Your …
The Ins & Outs of Digital Marketing Analytics: How to Find & Analyze Data
Overview: Where to Find Email Marketing Data How to Find Social Media Data Where to Find Website Analytics How to Find Advertising Analytics Marketing Dashboards Google Data Studio You’ve made a marketing plan, drafted the content and are now implementing it. Don’t sit back yet. There’s more work to do. To get a full glimpse into the potential effectiveness and …
Smart Content Marketing Strategy for Thought Leadership
Thought leaders, we have great news for you: Content planning and strategy doesn’t have to keep you awake at night…really! Let’s jump right into this post – if you haven’t been following this series, here’s a quick rundown of what we’ve covered so far: The Year of the Thought Leader? Change the Way You Think About Thought Leadership Showcase your …
Turn Thought Leadership into Sales With Content Marketing
Key Takeaways: How do you stand out on the Internet? The importance of a strategic sales funnel Turning clicks into sales In our increasingly digital world, there are experts in everything, everywhere. So, how can you turn your content strategy into sales? Strategically – i.e. with a plan, specifically a Sales Funnel. “B2B thought leadership, when done well, significantly influences …
Showcase your Expertise: Position Yourself as a Thought Leader Through Content Marketing
Key Takeaways: Keys to Frequency and Consistency of Content How to Showcase Your Unique Expertise Optimizing Your Content Analyzing Your Marketing You know you’re an expert in your field. Your team knows this. But how do you let other people know this? How do you position yourself as an expert – a thought leader – especially in the COVID era, …
Change the Way You Think About Thought Leadership
Key Takeaways: Expert vs. Thought Leader: Which is it? Examples of Thought Leadership vs Expertise 12 Questions to Help You Gain Clarity on Your Own Thought Leadership How the Pandemic Influenced Content Marketing “A pandemic-induced glut of low-quality thought leadership content is diluting its perceived value among B2B Decision-Makers.” –2021 B2B Thought Leadership Impact Study That’s the word from a …
The Year of the Thought Leader?
Key Takeaways: What it takes to become a thought leader Why thought leadership should matter in marketing Strategies to boost your effectiveness as a thought leader Thought Leadership. The term has become a buzzword in recent years, favored by marketers and scorned by others who associate the term with yet more annoying business jargon. Whatever you think of the term, …
Gardening, Nature’s Way to Re-center our Mental Health and Spur Creativity
For those of us that work online, and are now or have been working from home, we have to actively take measures to get our vitamin D and physical activity. A safe and mentally therapeutic way to do that is through gardening. Gardening has been a great way to: Stay close to home. Follow any social distancing measures. Improve your …
