Key takeaways: Leverage technology to enjoy business freedom What to automate? All the possibilities Know the pitfalls of automation Get started with these practical tips How can you effortlessly increase your productivity and effectiveness as a business owner, so you can focus on what you do best? Easy: Automation and Systems! Simply put, Automation = the key to business freedom …
Working From Home: Smart Tips From a 10+ Year Veteran
Much of the workforce began working remotely during the pandemic. As the effects from COVID have eased, many are returning to the office. Are you? Or do you prefer working from home? Read my story…
Multichannel Marketing: A Primer on Everything You Need to Know
Key takeaways: What makes marketing ‘multichannel’? An example of an multichannel book launch Key points to a successful multichannel or cross-channel marketing campaign What is Omnichannel or Multichannel Marketing? Omnipresence means being in all places at once. Multi means multiple. It’s no secret that repetition yields greater results. However, we also know that the definition of insanity is repeating the …
Marketing Analytics: Why Marketing Data Matters to Every Coach & Consultant
You’re a business coach who wants to attract ideal clients and create an offer for your website that will convert visitors into new leads. But what would most resonate with your target audience? You’ve been a management consultant in your industry for years. You’d like to build out your thought leadership and content marketing strategy, but you want to maximize …
Marketing Analytics: How Often Should You Monitor Your Data?
Key takeaways: How often to monitor data? Before the big launch During a launch campaign Keep it going strong But wait…who’s on market watch? How to measure and monitor your marketing data – and what to measure – is key. One of the most common questions we hear is: How often – or when- do we monitor data? Data monitoring …
Marketing Data & Analytics Collection: What to Measure
Overview: Knowledge is power Marketing Analytics KPIs What to Measure on Social Media Which Website Analytics to Watch What to Measure with Email Marketing Which Advertising Analytics to Track Proactive Data Collection For any marketing campaign to be successful, you must know what success is. That brings us to a fundamental concept in any business: “know your numbers.” Know Your …
The Ins & Outs of Digital Marketing Analytics: How to Find & Analyze Data
Overview: Where to Find Email Marketing Data How to Find Social Media Data Where to Find Website Analytics How to Find Advertising Analytics Marketing Dashboards Google Data Studio You’ve made a marketing plan, drafted the content and are now implementing it. Don’t sit back yet. There’s more work to do. To get a full glimpse into the potential effectiveness and …
Smart Content Marketing Strategy for Thought Leadership
Thought leaders, we have great news for you: Content planning and strategy doesn’t have to keep you awake at night…really! Let’s jump right into this post – if you haven’t been following this series, here’s a quick rundown of what we’ve covered so far: The Year of the Thought Leader? Change the Way You Think About Thought Leadership Showcase your …
Turn Thought Leadership into Sales With Content Marketing
Key Takeaways: How do you stand out on the Internet? The importance of a strategic sales funnel Turning clicks into sales In our increasingly digital world, there are experts in everything, everywhere. So, how can you turn your content strategy into sales? Strategically – i.e. with a plan, specifically a Sales Funnel. “B2B thought leadership, when done well, significantly influences …
Showcase your Expertise: Position Yourself as a Thought Leader Through Content Marketing
Key Takeaways: Keys to Frequency and Consistency of Content How to Showcase Your Unique Expertise Optimizing Your Content Analyzing Your Marketing You know you’re an expert in your field. Your team knows this. But how do you let other people know this? How do you position yourself as an expert – a thought leader – especially in the COVID era, …
