Key Takeaways: Expert vs. Thought Leader: Which is it? Examples of Thought Leadership vs Expertise 12 Questions to Help You Gain Clarity on Your Own Thought Leadership How the Pandemic Influenced Content Marketing “A pandemic-induced glut of low-quality thought leadership content is diluting its perceived value among B2B Decision-Makers.” –2021 B2B Thought Leadership Impact Study That’s the word from a …
The Year of the Thought Leader?
Key Takeaways: What it takes to become a thought leader Why thought leadership should matter in marketing Strategies to boost your effectiveness as a thought leader Thought Leadership. The term has become a buzzword in recent years, favored by marketers and scorned by others who associate the term with yet more annoying business jargon. Whatever you think of the term, …
Gardening, Nature’s Way to Re-center our Mental Health and Spur Creativity
For those of us that work online, and are now or have been working from home, we have to actively take measures to get our vitamin D and physical activity. A safe and mentally therapeutic way to do that is through gardening. Gardening has been a great way to: Stay close to home. Follow any social distancing measures. Improve your …
Turn Business Growing Pains Into Company Gains
“Change is happening so fast I can’t keep up!” – We’ve heard that a lot lately from our clients. Starting – or continuing to grow a business – is a challenging, on-going process. Add to that the pandemic fallout and many business owners are throwing their hands in the air and asking, “Now what?” Consider ways to transform all that …
Don’t Let This Happen to You. Backup Your Website Today
Help! My website disappeared. What happened? That was the call we received recently from a long-time client. Her website had vanished and understandably, she wanted an explanation. Don’t Cancel Your Hosting Contract Without a Website Backup The answer was simple: when her hosting company sent the usual renewal reminder, she didn’t realize that hosting was a must-have of owning a …
Speaking Events Cancelled? Here’s what you can do.
“My live speaking events are cancelled. Now what?!” This is a common question and concern we’re hearing these days. To be sure, the ongoing pandemic has changed virtually every facet of our lives. Now has never been a better time to stay agile and do some serious “outside of the box” thinking because one thing is almost certain: more change …
3 Steps to Ace Content Marketing Strategy
As an online entrepreneur, you’d probably like to: Increase client/customer retention Sell more products & services Easily develop new leads Boost brand awareness Leverage testimonials & stories Right? I can see you nodding through the screen 🙂 An effective content marketing strategy is one way you can make this happen. If it seems daunting, don’t be put off – we’ll …
In the Midst of Chaos, Can We Emerge Changed?
Shutdowns, lockdowns, death … and now, protests and so much violence … 2020 feels like it’s spiraling out of control. Actually, it doesn’t just feel like it – most would agree, our world needs help. With so much chaos seemingly everywhere, recent events have left us (corporately and individually) asking: How can we take constructive action? What can we do …
‘New Normal’ or ‘Business as Usual’?
Where Does Your Business Stand as the Economy Reopens? What will your plan be? When the government starts to roll out plans to reopen the economy, what will that mean for your business operations? In these uncertain times, there is at least one certainty: all business owners will be faced with many choices to contemplate. As you think about your …
Crisis Mode…or Crisis Management?
Crisis Mode or Crisis Management: Which Do You Choose? At about 8 weeks into the COVID-19 Pandemic in the United States, we are nowhere near the end. At this point, we’re hopefully somewhere near the middle of the virus scare itself. Of course, the economic, social, educational, and emotional impact will surely be felt for years to come. This event …
