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Marketing Analytics: Why Marketing Data Matters to Every Coach & Consultant

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You’re a business coach who wants to attract ideal clients and create an offer for your website that will convert visitors into new leads. But what would most resonate with your target audience? You’ve been a management consultant in your industry for years. You’d like to build out your thought leadership and content marketing strategy, but you want to maximize …

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Marketing Data & Analytics Collection: What to Measure

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Overview: Knowledge is power Marketing Analytics KPIs What to Measure on Social Media Which Website Analytics to Watch What to Measure with Email Marketing Which Advertising Analytics to Track Proactive Data Collection For any marketing campaign to be successful, you must know what success is. That brings us to a fundamental concept in any business: “know your numbers.” Know Your …

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The Ins & Outs of Digital Marketing Analytics: How to Find & Analyze Data

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Overview: Where to Find Email Marketing Data How to Find Social Media Data Where to Find Website Analytics How to Find Advertising Analytics Marketing Dashboards Google Data Studio You’ve made a marketing plan, drafted the content and are now implementing it. Don’t sit back yet. There’s more work to do. To get a full glimpse into the potential effectiveness and …