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Thought Leaders: Need Help Bringing Your Ideas to Life?

In Content Marketing, Project Management by KathrineFLeave a Comment

Key Takeaways: Authenticity in Marketing Effective Communication How to Execute Your Ideas You’ve become recognized as an expert in your field. It’s your why in life, your passion. And you’re also aware that cultivating your thought leadership is a process that is on-going: Your message must have consistency, offer value, and above all, be authentic. This is the key that …

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Multichannel Marketing: A Primer on Everything You Need to Know

In Content Marketing, Project Management by KathrineFLeave a Comment

Key takeaways: What makes marketing ‘multichannel’? An example of an multichannel book launch Key points to a successful multichannel or cross-channel marketing campaign What is Omnichannel or Multichannel Marketing? Omnipresence means being in all places at once. Multi means multiple. It’s no secret that repetition yields greater results. However, we also know that the definition of insanity is repeating the …

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Smart Content Marketing Strategy for Thought Leadership

In Content Marketing by KathrineFLeave a Comment

Thought leaders, we have great news for you: Content planning and strategy doesn’t have to keep you awake at night…really! Let’s jump right into this post – if you haven’t been following this series, here’s a quick rundown of what we’ve covered so far: The Year of the Thought Leader? Change the Way You Think About Thought Leadership Showcase your …