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7 Email Marketing Strategies to Help You Stand Out

In Automation, Content Marketing by KathrineFLeave a Comment

So, you want to maximize your email marketing efforts. You’ve come to the right place! Here’s what we’ll cover in this article: Email marketing: a proven, classic strategy Build & maintain a strong email list Segmentation is a smart move Make the message personal Increase open rates with the right subject line Optimize for mobile devices Test & analyze to …

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Thought Leaders: Need Help Bringing Your Ideas to Life?

In Content Marketing, Project Management by KathrineFLeave a Comment

Key Takeaways: Authenticity in Marketing Effective Communication How to Execute Your Ideas You’ve become recognized as an expert in your field. It’s your why in life, your passion. And you’re also aware that cultivating your thought leadership is a process that is on-going: Your message must have consistency, offer value, and above all, be authentic. This is the key that …

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Multichannel Marketing: A Primer on Everything You Need to Know

In Content Marketing, Project Management by KathrineFLeave a Comment

Key takeaways: What makes marketing ‘multichannel’? An example of an multichannel book launch Key points to a successful multichannel or cross-channel marketing campaign What is Omnichannel or Multichannel Marketing? Omnipresence means being in all places at once. Multi means multiple. It’s no secret that repetition yields greater results. However, we also know that the definition of insanity is repeating the …