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Control Your Visibility: Paid Ads for Coaches and Consultants

In Business Management, Social Media by KathrineFLeave a Comment

In an always changing and increasingly competitive business world, advertising on social media platforms has become a key component of any digital marketing strategy – for coaches, consultants, and just about any business owner.   If you’re new to paid ads, check out our companion article, From Clicks to Conversions: An Intro to Paid Advertising.   In this article, we’re covering the …

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From Clicks to Conversions: An Intro to Paid Advertising

In Business Management, Social Media by KathrineFLeave a Comment

Highlights of this article:   3 factors to choose your platform  Define your budget  How to create an advertising plan  7 parts of an advertising campaign  Ad monitoring & optimization  The big 3 advertising platforms for coaches and consultants   Have you ever thought about paid advertising? Before you invest your hard-earned money, it’s important to choose the right platform to …

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The Art of Podcast Production & Marketing

In Content Marketing, Social Media by KathrineFLeave a Comment

So, you’ve launched your podcast… now what?!  Today we’re covering:   Interesting stats on the state of podcasting   Podcast production and marketing example 1   Podcast production and marketing example 2  5 proven, practical tips to market your podcast Psst… In case you missed the first article in this 2-part series, catch up here with a Step-by-Step Guide to …

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A Step-by-Step Guide to Launching Your Podcast

In Content Marketing, Social Media by KathrineFLeave a Comment

Let’s launch your podcast! Learn the basics in this article that covers these topics:  Podcasting “one hit wonder”? No way!  The foundation of every great podcast: planning  How to execute your podcast pre-launch  Launch Day!  What to do post-launch  Why podcasting is a smart strategy for you  Starting a podcast is an exciting opportunity for you to share a passion …

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How to Create Marketing Videos

In Content Marketing, Social Media by KathrineFLeave a Comment

In this article, we highlight:   The proven benefits of video marketing  7 ideas to create an engaging video  Simple video production tips  The nuts & bolts of video creation  Quick video editing steps  Stats say that 88% of marketers agree that video content is an important part of their marketing strategy.   Why might that be?   The Proven Benefits of …