As the holiday season approaches, it’s a prime opportunity to capture your audience’s attention with content that’s timely and relevant.  For business consultants and coaches, the holidays are more than festive—they’re a perfect chance to build connections, spread some cheer, and position your brand for success as we wrap up the year. The key is in planning a seasonal content strategy that resonates, not just with the spirit of the season, but with your audience’s specific needs and challenges during this time. 

Here’s how you can create effective seasonal content that speaks to your audience and drives results, along with actionable steps, examples, and inspiring quotes to guide your strategy. 

1. Understand the Holiday Mindset

The holiday season is filled with joy, reflection, and, yes, a bit of stress. Many consumers feel the pressure to make thoughtful purchases, with 61% saying they can’t afford to make the wrong choice this holiday season (Bloom | Digital Marketing Done Right). Your audience may be feeling overwhelmed by end-of-year obligations, looking to wind down, or busy preparing for next year’s goals. Tap into this mindset by offering valuable content that directly addresses their needs. 

Action Items:

• Research your audience’s pain points: Use surveys or client feedback to uncover the biggest challenges they face during the holiday season. 
• Create content around key themes: For example, post “5 Ways to Stay Focused and Stress-Free This Holiday Season.” 
• Offer solutions: Provide actionable advice like time management tips or downloadable goal-setting checklists. 

Example:
For busy consultants juggling work and personal life, a blog titled “How to Maximize Productivity While Enjoying the Holidays” could resonate. Offer productivity tips and ideas for setting boundaries with clients. 

Inspiration: Remind your audience they can shape their future, even during the hectic holiday season. 

2. Create a Content Calendar

Planning your holiday content early is essential to stay organized and maximize impact. More than half of consumers start their holiday shopping in October or earlier (Bazaarvoice), so begin your strategy early to stay ahead of the curve. 

Action Items:

• Identify key dates: Highlight major holidays and events in your industry. 
• Brainstorm content ideas: Think beyond blog posts; include videos, email newsletters, and social media posts. 
• Schedule your content: Tools like Trello or Google Sheets can help organize and plan your postings. 

Example:
For Thanksgiving, create a gratitude-focused post thanking clients for their support. For New Year’s, consider a post like “How to Set Strategic Business Goals for 2025” with an accompanying goal-setting worksheet. 

Inspiration: This can inspire your audience to act now and get ahead for the coming year.

3. Seasonal Offers and Promotions

During the holidays, 52% of consumers are more likely to purchase a holiday product if a discount is provided (Bazaarvoice).  Use the holidays to give clients a little something extra that aligns with their needs. 

Action Items:

• Create a holiday-specific offer: Think about what services your audience would find most helpful during the holidays. 
• Bundle services:  Try a coaching session paired with a holiday guide at a discounted rate. 
• Promote strategically: Get creative with social media and email campaigns to promote your offers. 

Example:
Launch a “12 Days of Holiday Coaching” promotion, where clients can book discounted coaching sessions. Promote with a daily social media countdown. 

Inspiration: Encourage your audience to take advantage of your special offers while they can.

4. Leverage Visuals and Storytelling

Storytelling helps create emotional connections during the holidays, which is key when 70% of marketers say balancing sales with brand awareness is essential for holiday success (tvScientific). 

Action Items:

• Tell meaningful stories: Share client success stories and connect them to the holiday spirit. 
• Use holiday-themed visuals: Incorporate festive images and videos that align with your brand’s style. 
• Incorporate a holiday twist: Take your core message and put a seasonal spin on it. 

Example:
Share a “Holiday Success Story” from a client who navigated the holiday season effectively with your services. 

Inspiration: Highlight the idea of spreading joy and kindness during the holidays. 

5. Engage with Empathy and Gratitude

The holidays are about giving and gratitude. 41% of holiday shoppers keep buying after the holiday season, so extending your engagement can help build deeper connections (Bloom | Digital Marketing Done Right). 

Action Items:

• Send personalized thank-you notes: Show appreciation for your clients’ support. 
• Host a virtual event: Host an end-of-year gratitude session or New Year’s vision workshop. 
• Highlight charitable initiatives: Showcase how your business gives back during the holidays. 

Example:
Host a “Reflect and Recharge” virtual event to discuss your clients’ wins and help them set goals for the new year. 

Inspiration: Encourage your audience to reflect on their growth and set new intentions for the upcoming year. 

Wrapping up your Holiday Marketing Plan 

Creating a seasonal content strategy for the holidays isn’t just about being festive; it’s an opportunity to provide real value to your audience, stay relevant, and position yourself as a supportive partner. By planning ahead, tapping into the holiday mindset, and offering content that resonates with your audience’s needs, you can turn the holidays into a powerful season of growth for your business.

Reach out to us today to start crafting strategies that will make a lasting impact – not only this season but all year long. Contact us here to get started!