Here are 3 key points you’ll learn about in this article:
- The power of networking in business
- Networking best practices (online & off)
- Why networking is important to you
Even with the exponential rise of AI and remote offices in today’s business world, relationships are still king.
For consultants, coaches, speakers, and authors, networking goes beyond exchanging pleasantries – it’s a vital strategy to expand your reach, demonstrate your expertise, and unlock exciting opportunities and new leads.
When done strategically, networking will drive business growth and help you create long-lasting, meaningful connections. Come explore the power of networking and learn some great best practices, too!
The Power of Business Networking
Networking offers countless advantages for professionals looking to grow their business. At its core, networking is about building relationships – and those relationships can lead to a prosperous wave of opportunities.
- Expand Your Reach: Meeting new people exposes your expertise to a wider audience. Every connection is a chance to demonstrate the value of your services and cultivate interest in what you do.
- Gain Referrals and Leads: Referrals often come from people who trust you. Networking builds that trust, leading to word-of-mouth recommendations and direct opportunities. In fact, 78% of startups credit networking as a key factor in their success, showcasing the impact of strong connections. (Source: Zippia)
- Learn and Grow: Conversations with peers and industry leaders provide fresh perspectives, new ideas, and a deeper understanding of market trends. 79% of professionals say networking is essential for career advancement, emphasizing its importance for staying competitive. (Source: Zippia)
- Build Credibility: Actively engaging in professional communities, online or offline, establishes you as a committed, knowledgeable expert in your field.
- Foster Long-Term Relationships: Think of networking as an investment in your future. Those initial connections can evolve into collaborations, partnerships, or even mentorships that provide ongoing value.
As Porter Gale, author of Your Network Is Your Net Worth, wisely put it: “Your network is your net worth.”
Best Practices for Networking 
Whether you’re networking online or offline, success requires preparation and a genuine approach. Here are some best practices to maximize your efforts:
Networking Online
In today’s digital world, online networking is essential. Platforms like LinkedIn, Twitter, Facebook groups, and professional forums provide countless opportunities to connect.
- Optimize Your Online Presence: Make sure your LinkedIn profile, website, and other platforms are up-to-date and reflect your expertise. A professional online presence sets the tone for new connections.
- Engage Consistently: Don’t just lurk – participate in conversations! Comment on posts, share your insights, and join groups where your target audience or peers are active. Providing value makes you memorable.
- Leverage Virtual Events: Webinars, virtual conferences, and online meetups offer an opportunity to connect with a wider, global audience. Use these platforms to share your insights and engage during discussions. With LinkedIn reaching over 1 billion members in 2024, the potential for connection is vast. (Source: Techopedia)
- Don’t Forget to Follow Up!: After connecting online, send a personalized message that references your shared interests or the conversation. Authentic follow-ups help build meaningful relationships.
As marketing expert Seth Godin advises: “Networking that matters is helping people achieve their goals.”
Networking Offline
Even today, face-to-face networking remains one of the most powerful ways to build trust and foster relationships. Here are a few pointers:
- Attend Strategic Events: Be selective about where you network. Choose conferences, workshops, and meetups that most align with your professional goals.
- Prepare an Elevator Pitch: Have a clear and concise way to introduce yourself. Focus on the value you bring, rather than a sales pitch.
- Be a Great Listener: Networking isn’t just about talking. Show genuine interest in others’ stories and challenges to build rapport and make the connection meaningful.
- Offer Value First: Networking is a two-way street. Share insights, offer solutions, or make introductions that benefit others – it’s a great way to leave a lasting impression. As Bob Burg, co-author of The Go-Giver, points out: “The successful networkers I know…continually put the other person’s needs ahead of their own.”
- Remember to Follow Up: After an event, send a quick email or LinkedIn connection request referencing your conversation. It’s a simple way to keep the relationship going.
Why Networking Matters
At its heart, networking is about more than growing your contact list: It’s about forging mutually beneficial relationships that help you and your connections thrive.
For consultants, coaches, speakers, and authors, networking is a crucial strategy to gain visibility, create opportunities, and drive long-term business success.
Face-to-face interactions can be particularly impactful: 40% of prospects become new customers after a meeting, compared to just 16% without one. (Source: Zippia)
We’ll leave you with the wisdom of Keith Ferrazzi, author of Never Eat Alone, “The currency of real networking is not greed but generosity.”
Whether you’re engaging online or meeting people in person, approach networking with authenticity and purpose. Share your expertise, listen to others, and watch as your professional world expands in rewarding ways.
So, get busy building your network! And while you’re focused on that, let our experts handle the other stuff for you – so you can elevate your entire brand to achieve the ultimate results. Just setup a time to chat & we’ll talk about your goals.
