Ready, Set, LAUNCH! The Blueprint Every Coach Needs.

What you’ll learn today:

The many faces of a launch
Think like a marketing pro
3 Best recommendations for Coaches & Consultants
Best practices to follow
How automation can help
Download your FREE Launch Management Blueprint!

Have a program or product launch coming up?
If you want it to go off without a hitch, you’ve come to the right place!

As you may know, there are a lot of moving pieces associated with a successful launch.

Even in the best of circumstances, launches can be complicated and feel overwhelming, so let’s jump right in on this primer to launch management success…

The Many Faces of a Launch

Some of the most common launches our coach & consultant clients roll out include:

Online training courses
Books & e-books
Lead magnets
New or updated products
New or expanded services

Or, your launch might announce a significant change in your business, like:

New website
Updated or new branding

Think Like a Marketing Pro to Guarantee Success

If you’ve ever launched anything before, you know the sometimes-painful reality of trying to juggle all the moving parts… without completely derailing yourself.

A million and one thoughts have probably run through your head. Thoughts like:

Is it really supposed to be this hard?
How many emails should I send out?
Is my price too high/too low?
How to automate (or at least streamline)?
Did I test everything?
…and soooo many more that probably keep you up at night, right?

While it’s impossible to cover every step to a successful launch in one blog post, we can give you some helpful tips.

The first one? Think like a smart marketer.

How? Focus on these key traits (plus some corresponding stats that prove why they’re important):

Emphasize organization: Organized marketers are 674% more likely to report success over their peers.
Outline goals: Because those who set goals are 376% more successful.
Document strategy: Those who do are a whopping 313% more likely to report success.
Proactively plan: Plan ahead – marketers who do are 331% more successful.

3 Best Recommendations for Coaches & Consultants

Building on the list above, here are 3 simple recommendations we’ve found useful after having helped clients with hundreds of launches over the years:

#1. Clearly define roles. Know who your go-to people are:

Project Manager (PM)
Virtual Assistant (VA)
Copywriter
Graphic Designer
Web Designer
Tech Support

#2. Create a clean, visual outline of key dates:

Pre-Event Webinar or Training date (if you’re having one)
Launch or Announcement date
Planned email send dates to affiliates (if you have any), your entire list, and registrants

#3. Don’t go it alone! To maintain your sanity, you NEED support. Our launch experts are here to:

Identify blind spots & hidden barriers that are sabotaging a successful launch
Lift the curtain on expensive mistakes to avoid
Implement proven launch strategies to streamline & automate
Make recommendations to help you gain a competitive edge
Help you navigate EVERY stage of the launch process, from the initial outline to post event follow-ups (and everything in between!)

Need some help? Schedule a complimentary consultation today.

Launch Like a Pro: A Timeline of Best Practices to Follow

Now for the fun part: it’s time to set your wheels in motion! Here’s a simple timeline of what a basic launch might look like:

7 weeks prior to your pre-event, notify your team and have a meeting.
6 weeks out, clarify the concept/product, hold a marketing & operations meeting, and start drafting copy.
4 weeks out, set up your pre-event webinar or lead magnet opt in, get any necessary technology in place, and begin social media testing.
3 weeks out, optimize social media and send any snail mail (if this applies to you).
2 weeks out, do a webinar test run, create your up-sell or program sales page, and get your press release ready.
1 week out, finalize edits & test your technology.

This is just a basic summary – remember that you’ll need to schedule and send out associated emails too. These will go out to:

Affiliates, if you have any (remember to include swipe copy)
Your entire email list (to announce the launch, and invite them to purchase/participate)
Then, separate reminder emails to those who register
And follow-up emails to those who attend

Need a really easy way to keep all this organized? You got it! Get instant access to our Launch Management Blueprint, which includes a super helpful Excel worksheet you can fill in to create your own timeline. Download your free Blueprint: Launch Management Blueprint

How Automation Can Help Streamline Your Process

Simply put, automation is the process of setting up a series of events that occur with little to no human involvement.

It’s easy to see how automation can help streamline any launch.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” -Bill Gates

Yet, this amusing quote from the infamous Bill Gates reminds us why it’s important not to singlehandedly rely on automation in hopes that it will increase efficiency.

Instead, take an honest look at your processes first to identify blind spots and areas that need human improvement.😉

Asking these questions will give you insight to guide your decision-making process around automation:

What’s been working?
What has fallen short?
What’s your budget?
What areas still need automation?
How aware are you of your options?

Here are some of our favorite articles on automation that you may find useful:

Get your FREE Launch Management Blueprint

Now, let’s bring it all together:

You’ve got a new product, service or other offering to launch.
You know why it’s essential to think like a marketing pro.
There’s a plan in place to implement best practices.
You understand how automation can increase efficiency.

What next?

Here’s a FREE Launch Management Blueprint, ideal for coaches & consultants who want:

Best practices to make your next launch a success
Recommendations for helpful programs & tools
A project management timeline in an easy-to-use formula

Access our Blueprint here: Launch Management Blueprint

Need more help? From automation implementation to full launch management, our marketing experts can support you at every stage of your launch. Schedule a complimentary consultation today.