Curation vs. Aggregation vs. Syndication; The Content Curating Process

In this curation, aggregation, and syndication series, we will be analyzing the difference between the three, while giving you benefits and tools to help you determine what’s best for your needs.

We’ve all heard that ‘content is king’, and one of the best forms of SEO is sharing great content. Well, in this digital age, the great content pursuit can feel overwhelming. With content curation, you can help.

What is Content Curation?

Content Curation is the process of collecting the best information on a particular topic from various sources. It’s a manual process, involving a keen eye, research and organization.

According to Wikipedia, “Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.”

How is Curation different?

Curation is a manual exercise in expertise. In order to curate content that is valuable to your audience, you have to be selective.

The main difference between curation and aggregation is that curation is manual and aggregation is automated. Then both curation and aggregation are forms of syndicating, or re-publishing existing content.

Benefits of Content Curation

A good content curator establishes themselves as a knowledge base and expert on a particular topic. This provides value to their followers and readers, resulting in repeat visitors and traffic to their site.

How do you Curate Content?

A content curator researches and finds the best resources and presents them in an organized manner. You can use online tools, social media, your website, and your blog to present and share your curated content.