Key takeaways from this article:
- Throwback to 2022: the emergence of ChatGPT
- Marketers LOVE AI. Here’s why.
- Are you using Artificial Intelligence to your advantage?
- What’s an AI Prompt? Here are some examples.
- 3 quick tips to get the most out of your AI marketing prompts
Did you notice that 2023 felt…well…different?
That ’s because it was.
Back in Late 2022, Something Called ChatGPT Emerged…
In the blink of an eye, Artificial Intelligence took the world by storm and quickly became a household phrase.
Hardly a year later, the stats on AI are incredible:
- ChatGPT hit 100 million users in January 2023 – only 2 months after its launch – quicker than any other app to date.
- Predictions estimate that in the US alone, 2024 will see >100 million people using AI.
- By 2027, the global AI market is expected to be worth a whopping $407 billion.
- Over ¼ of Americans report interacting with AI several times a day or more.
- 79% of McKinsey survey respondents reported having at least some exposure to generative AI.
In fact, the usage of AI is growing so fast, by the time you’re reading this article, the stats might have changed! While there are a wide range of opinions on the impact AI will have on our world, one thing most people agree on is this: it isn’t going anywhere.
For Content Creation & More, Marketers LOVE AI
In the marketing world, AI use is ever-growing. According to stats gathered by Hootsuite:
- 76% of marketers who use generative AI say they use it for basic content creation and copywriting.
- 26% of organizations are using it for marketing and sales, while 22% are specifically using conversational AI or virtual assistants.
- 46% of organizations using AI said they use generative AI most for marketing and communications purposes.
What do marketers use AI for? Anything you can think of:
- Educating or inspiring an audience
- Boosting brand visibility
- Getting more sales leads
- Creating a better customer service experience
- Reaching a new or wider target market
- Researching and developing new marketing campaigns
For a deeper dive, check out our popular article, A Day in the Life: How Digital Marketers Use Artificial Intelligence.
Why Not Use Artificial Intelligence to Your Advantage?
Whatever your digital marketing need, Artificial Intelligence can help save you money, time and effort. Here are just a few ways it can make your life easier:
- Whip up some fresh social media posts
- Develop podcast & video content
- Write an engaging blog post
- Create a promotional email campaign
- Get creative title & headline ideas
- Draft copy for a specific target audience
- Repurpose old content into something new
- …and so much more!
Anyone can become a wizard of AI by effectively using targeted prompts.
What’s an AI Prompt? Here Are Some Examples.
It’s pretty straightforward: AI prompts are the text you enter that explains what your desired outcome is.
Some example prompts might be:
Write three promotional emails for a free webinar on trends in executive coaching. Discuss the following topics: [insert key topics here]. Be sure to address common pain points for this audience.
Act as an SEO expert and generate a list of keywords for an SEO campaign focused on our new course launch about leadership development for women in finance. Include long-tail keywords and low-competition keywords.
Develop a follow-up campaign for a lead magnet about self-care for leaders that targets men in their 60s in healthcare.
Write a compelling LinkedIn post over 300 words, that will encourage leaders to read an article on the post-pandemic challenges faced by working mothers.
Give me ten Google Ad headlines and descriptions promoting a new podcast for a coach who specializes in time management for business professionals.
You may find it most helpful to see the prompts other social media managers/marketers are using and then adapting those according to your needs. It can also be a great resource to get your creative wheels turning when you’re feeling stuck.
Get tons of easy ideas for effective AI marketing prompts:
- 65 ChatGPT Prompts for Marketing to Make Work Easier
- 200 ChatGPT Prompts for Marketers
- 50 AI Prompt Examples for Marketers to Use
3 Quick Tips to Get the Most out of Your Prompts
Follow these simple recommendations to maximize the effectiveness of your prompts:
- Clearly define what your goal is. A well-defined objective can help you create prompts that have the best chance of achieving a successful outcome.
- Be specific when you write your prompt. Instead of “write a promo email,” try to add as much relevant detail as possible. For example, “write a promo email encouraging thought leaders in the legal industry to sign up for a free webinar on time management.”
- Test out different approaches. Didn’t quite get the response you hoped for? Change up how you make your request by re-wording it – edit the order of keywords, swap out one phrase for another, etc.
Perhaps the most important factor to remember isn’t just a quick tip – it should be considered a requirement of using AI: verify the responses you get! Be sure what AI generated for you is both accurate and relevant. While it’s an incredibly powerful tool, it’s also not foolproof…
In truth, AI isn’t ready to take over the world just yet…turns out, it still needs some human input. 😉
New to the whole world of Artificial Intelligence & feeling a little overwhelmed at the possibilities? Let the digital marketing experts at Marketecs guide you. Simply schedule a free consult & we’ll chat about your goals.
