Key Takeaways:
– What is a speaker one sheet?
– Why/how/when is it used?
– What should be included?
– Examples of professional speaker one sheets
– Download your one sheet template, free!
You know what they say in public speaking: you have mere seconds to ace that first impression – only about 15, to be exact.
In the competitive world of professional speaking, it’s not just your words that have the power to make (or break) that crucial first impression.
Enter: The Professional Speaker One-Sheet
Wondering what a one sheet even is? It’s simple – a one sheet is a single page (can be single- or double-sided) of branded marketing collateral for professional speakers. It’s also sometimes referred to as a speaker sheet or a one-pager.
Whatever you call it, think of your one-sheet as an opportunity to make a memorable first impression with meeting and event planners. These folks are often pressed for time and inundated with other competitive one sheets vying for their attention.
A one sheet is an effective, easy way to promote your work, and to land speaking gigs. You can include it in your press kit, and it’s also great collateral to share at speaking events.
Think it’s old school to be handing out a paper copy of your one sheet? You should also have a PDF version that you can easily email to key contacts.
Which Details Should You Include on a One Sheet?
This is a concise document, so you’ll want to make sure to include:
- A short bio about yourself (highlight your relevant experience & skills)
- Your top 3-5 key speaking titles & topics
- Supporting testimonial(s) where appropriate
- No testimonials yet? Consider using a favorite quote or two instead
- Notable press like book cover(s) and/or noteworthy accolades that set you apart
- Short links to your social profiles, should you choose to include them
- Don’t forget basic details like your contact info, headshot and logo
Here’s a speaker tip you may already know that applies to the development of a standout one-sheet as well: Just 5-10% of info is retained if you just present the people you’re speaking to with some facts. Sprinkle in some visuals (images, etc.) and that retention rate jumps to 25% to 30%. Now tell an engaging story – and put some heart into it. Do that and retention rates can soar from 65% to 75%.
You don’t have much room on your one sheet, but you can get creative and infuse some of your unique style. Think about how you might condense a memorable story you tell, or even include a little snippet of interesting info about yourself to make your biography section stand out.
Examples of Professional Speaker One Sheets
Need some creative inspiration to get you started? Here are three of our favorite examples from Marketecs’ own clients:
#1) An International Coach and Speaker
#2) An Innovative Banking Technology and Web 3.0 Consultant
#3) A Professional Leadership Coach and Trainer
Quick tip: Don’t be afraid to tweak your one-sheet as you see fit, in order to adapt to your target audience. Maybe you serve more than one distinct audience so it can be smart to shift the focus of your marketing collateral, if warranted, to best “speak” (no pun intended) to the intended recipients.
Your Turn: Download Your FREE DIY Speaker One Sheet Template
We’ve made it easy for you to get started! Download your free DIY one sheet template right here, and in no time, you’ll be ready to start promoting yourself as the professional speaker that you are! FREE Speaker One Sheet Template
No time to do it yourself? Our marketing experts can help you quickly develop a professional looking one-sheet so you can stand out from the crowd. Reach out to us today and schedule your consultation to see how we can help.
